Privacy Policy

1. Project enquiry data — name, company, email, phone, product direction, fabric and craft requirements, quantity and timeline that you submit through enquiry forms, email or partnership channels. 2. File attachments — tech packs, design files, reference images and sketches needed for sampling, quotation and production. 3. Account data (where applicable) — when you log in to submit development briefs, we keep your account email and submission history so you can review past briefs. 4. Anonymous traffic data — pages viewed, referrers, time on page, device and browser type, used to improve site experience and content direction. 5. Communication records — project-related correspondence exchanged via email, messaging or meetings.

We use the information collected only for the following purposes: · Respond to your enquiry and project communication; · Progress sampling, fabric confirmation, trial production and bulk; · Maintain cooperation history for re-orders and historical reference; · Improve site structure, content and product presentation; · Issue invoices, contracts and reconciliation documents in line with legal or contractual obligations. We never use your project material for public display, external sale or unrelated marketing without prior written consent.

Our lawful basis for processing includes: · Contractual necessity — required to progress sampling, production and delivery; · Legitimate interest — maintaining working records and improving site experience; · Your consent — for ongoing communication, follow-up emails and non-essential analytics; · Legal obligation — tax, invoicing, contract archiving and other regulatory requirements.

We do not sell, rent or trade your personal information. We share information with the following categories of trusted service providers, strictly to the extent needed: · Website hosting and infrastructure providers; · Email, form and file storage providers; · Anonymous traffic analytics providers; · Authorities, when lawfully requested under applicable law. These providers only access related data in order to deliver their service to us, and are bound by appropriate confidentiality and data security commitments.

Project communication and brief attachments are retained for up to 24 months after a project closes, to support re-orders, style references and after-sales discussion. After this period, we delete or anonymise the records. To provide a reliable global experience, some infrastructure and analytics providers may be located outside mainland China. Any cross-border processing is limited to what is necessary for delivering website and project cooperation services. We apply reasonable technical and organisational measures to protect your information, including minimal collection, encrypted transmission, role-based access and audit logging.

You may contact hello@muzhichen.com at any time to exercise the following rights: · Access the information we hold about you; · Correct inaccurate or outdated information; · Request deletion of information beyond its retention period or no longer needed; · Withdraw consent to further communication or marketing emails; · Object to or restrict specific processing activities; · Export the information you have submitted, where permitted by applicable law. We will respond to requests within a reasonable time, normally no more than 30 days.

The website may use essential cookies and basic analytics tools to maintain sessions, remember language preference and measure anonymous traffic. We do not use cookies for cross-site personalised advertising. You can clear cookies in your browser at any time.

Our services are intended for brands and institutional clients, not for minors. We do not knowingly collect personal information from minors.

We may update this policy as our business, legal environment or security practices evolve. Material updates will be announced on the site and the "last updated" date will be revised. Continued use of the site means you accept the updated policy.